How can I get more traffic to my business website?

Share the page that answers the question

Picture a florist with a Saturday wreath workshop to fill. A photo of the finished wreath gives people something to share. The date, the town and a link straight to the workshop details give someone enough information to decide whether to book. A link to the shop homepage leaves them hunting for the event.

Use the same principle when you reply to an enquiry. If someone asks whether you fit cabinets into alcoves, send the page showing an alcove job. They can pass it on to the other person making the decision without having to explain which picture you meant.

Give word of mouth somewhere to go

Ask friends or neighbouring businesses to share a particular post with people who might find it useful. A café hosting your workshop has a much clearer reason to pass on that link than a stranger in a national business group. Before sharing in a local group, check what its organisers allow.

When the next booking comes in, ask how the person heard about you. A handful of conversations can help you decide whether to spend next Friday taking another workshop photo or catching up with the café owner.

Remember the people already at the counter

Think about where someone first hears about the workshop. A customer collecting a birthday bouquet might spot a wreath on the wall, ask about it, then have to dash for the bus. A small card with the workshop address gives them something to take home. If you use a QR code on the card, print the short web address alongside it so they can still find the details when their phone is in their pocket.

Give the café hosting the event a copy of the same link and a photo it has permission to use. Include the practical detail its customers are likely to ask about. Can a beginner come alone? Are materials included? A post answering one of those questions gives the café something worth saying in its own voice.

What would make those visits worthwhile?

Decide what you want from this particular page before promoting it. For a workshop, that might be paid bookings for six available places. For wedding flowers, it might be conversations with couples whose venue falls within your delivery area. Those are different audiences, even though both are interested in flowers.

If the workshop post draws visits but no bookings, ask someone unfamiliar with the event to follow it on their phone. Give them a real question, such as whether two people can book together. Watch where they hesitate. Take that question to your website partner before paying to show the same post to a bigger audience.